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Category Archives: News and Trends
2014 US Digital Future in Focus
comScore has recently published 2014 US Digital Future in Focus. The report examines how today’s digital media landscape has changed over the past few years and where it’s headed in the future. Some of the key findings in the report are as following: Multi-platform users on rise For the first time ever, the multi-platform users, those […]
Millennial Moms are the America’s Most Digitally Connected Consumers
BabyCenter has released their latest report titled “2014 Millennial Mom Report” The report looks at the millennial moms, referred to those moms born between 1980 and 2000, compares them to the Generation X moms, those born before 1980, and provides a lot of useful insights about this demographic for marketers. This report, along with other […]
Rise in mobile referrals highlights need for mobile optimization
According to this blog post by Shareaholic, more than half of Facebook referrals came from mobile devices. Facebook referral has long been used by marketers to drive traffic to their sites. With acquisition of WhatsApp and a focus on international reach, Facebook will continue to be a favorite marketing platform for marketers in the years […]
Time Spent on Mobile Tops Media
According to a report by eMarketer, US consumers now spend more time on mobile devices than on desktop and laptop combined. When looking at the total time spent on media for 18+ adults in the US, the Digital (mobile, desktop, laptop combined) accounted for 43.6%. TV, Radio, and Print accounted for 37.4%, 11.9%, and 4.5% […]
A Glance on Responsive Web Design
A cool infographic on responsive web design…
Tech News Weekend Reading 11/10/12
Articles Gartner: Top 10 Strategic Technology Trends for 2013 (link) How Media Companies Can Think More Like Startups (link) HTML5 Does Have a Mobile Future (link) How We’re All Haunted By Feature Creep (link) The Intrapreneur’s Playbook (link) 11 Gorgeous Examples of Responsive Design (link) Reports Sandvine – Global Internet Phenomena Report (link) – This […]