I am currently helping a small business get better found online and in local searches. They specialize in jewelry and watch repair and are located in Chantilly, Virginia. When I did a search on “jewelry repair in Chantilly” or “watch repair in Chantilly” on Google, I could not find their business at all! Within two weeks, I was […]
It makes online marketing easier if you follow a proven framework. Check out the framework I have been using for helping small businesses with their online marketing.
Marketo recently released a helpful social media marketing guide. It’s definitely worth taking a look if you are looking to integrate social media channels as part of your online marketing strategy. Download: The Definitive Guide to Social Marketing Local Mirror: Download
Recently, we had to re-evaluate our online strategy when one of our websites was not performing well – not generating the leads that we were looking for. While there can be a number of different reasons for low conversion rate, Google Analytics provides tools to help you visualize how visitors arrive at your goal once they are on your website. Goals can be anywhere from filling out a form to downloading a PDF file.