Recently, we had to re-evaluate our online strategy when one of our websites was not performing well – not generating the leads that we were looking for. While there can be a number of different reasons for low conversion rate, Google Analytics provides tools to help you visualize how visitors arrive at your goal once they are on your website. Goals can be anywhere from filling out a form to downloading a PDF file.
Check out the following site to learn about how you can you use funneling in Google Analytics. It will help you identify where the site visitors are dropping off and where you can make improvement.