According to this blog post by Shareaholic, more than half of Facebook referrals came from mobile devices. Facebook referral has long been used by marketers to drive traffic to their sites. With acquisition of WhatsApp and a focus on international reach, Facebook will continue to be a favorite marketing platform for marketers in the years to come. The mobile referrals, now at 51% of all Facebook referrals, will continue to rise as well.
What this really means for businesses is that their sites should be optimized for mobile devices. If not, they will lose out on this opportunity to drive traffic to their sites from Facebook mobile referrals as well as Google mobile searches. Now is the time for businesses to make some investment in realizing mobile optimization and providing the best mobile user experiences.