Chloe Chic is an online women’s boutique focused on delivering its customers high quality, vintage-inspired dresses, as well as women’s accessories and home decorations at affordable prices. Chloe Chic’s core customers are women in their 20s and 30s who like to dress in modern vintage style at prices they can afford. As a small business and indie boutique, Chloe Chic strives to provide the best customer services and its selection of items is personally hand-picked by the owner, Chloe.
During our discussions with Chloe Chic management team throughout the development of its e-commerce website, it was apparent that two things were on top of the priority list. One, the look-and-feel of the site had to resemble a real women’s boutique store in terms of feeling invited and unique. Two, the performance of site had to be fast as Magento is known to require high resources.
In the end, what we delivered was a truly an amazing and unique e-commerce website that surpassed the expectations of our client. Utilizing Amazon Web Services, we were able to keep the server costs down and performances up. We fine-tuned the Magento as well as the server in order to maximize the performance. And lastly, Chloe Chic management team loved the design which required custom scanning of physical texture materials to add uniqueness to the site.